Protecting Your Brand in a New gTLD World

Original Broadcast Date: Wednesday, November 9, 2011
Cost: FREE

Sponsored by:

How will you protect your brand in a new gTLD world?

ICANN’s expansion of generic Top-Level Domains (gTLDs) will impact virtually every corporation. Companies should be well into the process of defining a strategy to seize opportunities and protect against the potential for new or expanded threats. With so many wide-open namespaces anticipated, brands will need to be even more vigilant about policing for abuse, as opposed to simply registering domains defensively.

Please join MarkMonitor Domain Management experts, Matt Serlin and Elisa Cooper, for a complete guide to protecting your brand in a new gTLD world.

In this complimentary, one-hour webinar, you'll hear:

• The latest on the new gTLD program, including updates from the Dakar ICANN meeting
• What to expect and how to navigate the new gTLD landscape
• Strategies for objection filing and response
• All about Rights Protection Mechanisms, including updates on the Trademark Clearinghouse
• New gTLD best practices for registering and protecting brands across hundreds of extensions

In addition, we’ll share the latest developments from the Dakar ICANN meeting including—IDNs, WHOIS policy and DNSSEC.

Featured Speakers:

• Matt Serlin
• Senior Director, Domain Management
• MarkMonitor

Matt Serlin is Senior Director of Domain Management at MarkMonitor. He is responsible for the day-to-day operations of the company's domain name services including customer relationships as well as third party registry and registrar relationships. Matt also regularly attends ICANN meetings where he represents the MarkMonitor client base of intellectual property owners. With over 9 years experience in the domain name industry, Matt also serves as a senior domain name consultant working with corporations on portfolio consolidations, domain name strategy and online brand management.

• Elisa Cooper
• Director, Product Marketing, Domain Management
• MarkMonitor

Elisa is Director of Product Marketing for MarkMonitor. With 9 years of direct experience, she is an expert in the field of online brand protection and domain name management. Elisa has worked closely with many Fortune 1000 companies in assisting with domain and brand protection policy development. She has spoken and written extensively on these topics and is an active member of ICANN’s Business Constituency, the International AntiCounterfeiting Coalition and the Online Trust Alliance.