Leveraging Social Media The Right Way To Network And Stay Current

Original Broadcast Date: Tuesday, August 28, 2012
Cost: FREE

Sponsored by:

Bloomberg BNA

Bloomberg BNA, a wholly owned subsidiary of Bloomberg, is a leading source of legal, regulatory, and business information for professionals. Launched in May 2012, its Social Media Law & Policy Report is an integrated resource for the latest legal developments, analysis, and case law in social media. The Social Media Law & Policy Report provides the latest social media legal developments, analysis, case law, primary sources, and practice tools - including sample policies and checklists. Social Media Law & Policy Report is available directly from Bloomberg BNA and on the Bloomberg Law legal research system and Bloomberg Professional service.


Social media is taking the world by storm—and the legal field is no exception. Lawyers are increasingly turning to social media outlets—such as LinkedIn, Twitter and Facebook—blogs and other online tools to keep up to date, find new providers, bolster their careers and expand their networking opportunities, according to the 2012 In-House Counsel New Media Engagement Survey, which was conducted by Greentarget, InsideCounsel and the legal consulting firm Zeughauser Group.

Notably, counsel in their 40s, 50s and 60s are using new media more than they did two years ago. However, best practices, protocol and security concerns are issues that need to be addressed before embarking on any professional social networking strategy, specifically in the legal profession.

Join InsideCounsel for this live, interactive webcast, sponsored by Bloomberg BNA, and hear from industry experts regarding the best ways to get the most out of new social media tools while minimizing risk.

Featured Speakers:

Ashley Post
  • Ashley Post
  • Managing Editor
  • InsideCounsel

Ashley Post joined InsideCounsel as managing editor in 2010. In her position, she manages the magazine’s editorial content, tracks litigation trends, interacts with top lawyers and consultants in the legal community, and aims to boost InsideCounsel’s new media presence. Ashley previously worked at publications geared toward the specialty retail industry, home design, marketing and public works. She is a 2007 cum laude graduate of the University of Missouri-Columbia, where she majored in Magazine Journalism and minored in French and Economics. Ashley lives in Chicago with her husband and enjoys running, cooking and genealogy.

  • John Corey
  • President and Founding Partner
  • Greentarget Global Group

John Corey has positioned and led many of the highest-profile law firm mergers of the past 15 years. Previously, he co-led the national practice at one of the world’s largest public relations firms focused on conceptualizing and executing marketing strategies for financial, legal and other professional service firms. John was named by PR Week as one of the “Thirty Under 30” most noted practitioners to watch.

Norm Rubenstein
  • Norm Rubenstein
  • Partner
  • Zeughauser Group

Norm Rubenstein is widely regarded as one of the legal industry's most experienced and innovative growth and positioning strategists. As the chief marketing officer of three global law firms and as a consultant to numerous others, Norm has collaborated with law firm leadership on strategy designed to increase client and market share, on award-winning branding initiatives, and on the evaluation of their marketing organizations and investments. Recognized for his professional services marketing leadership, in 2007 Norm was among the inaugural honorees of the Legal Marketing Association's Hall of Fame.

Barbara Yuill
  • Barbara Yuill
  • Managing Editor
  • Bloomberg BNA

Barbara Yuill is the managing editor of Bloomberg BNA's Social Media Law & Policy Report, Privacy & Security Law Report, and Health Law Reporter. In her 20 years as a legal editor and manager for BNA, she has covered privacy and data security law, labor and employment law, and health and tax law. She has a B.A. from Tufts University and J.D. from American University's Washington College of Law.

Moderated by:

Elliot Markowitz
  • Elliot Markowitz
  • Director, Strategic Content
  • Summit Business Media


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