Don't Be Afraid of Social Media: Addressing Risk While Leveraging New Social Platforms
Date: Wednesday, October 10, 2012
Time: 1pm ET | 10am PT
The need for Social Media governance is evident in even the most tightly regulated or highly litigated companies. Social media allows organizations to engage their clients, partners and employees as they never have before. However, organizations are realizing that it is far more difficult to monitor and govern interactive content than static information. Most solutions cannot understand the meaning in interactive content—which is required for companies to derive value and ultimately manage risk. Social media is an opportunity—not a threat—to a company's bottom line and success.
Learn why it is now imperative to establish a comprehensive strategy that includes your ability to:
- Extend existing compliance, supervision and surveillance practices to interactive content
- Capture and control social media in the cloud
- Perform conceptual search and policy-based monitoring of all aggregated social information —inside and outside your firewall
- Preserve and collect social media and other interactive content for litigation or other legal proceedings
- Determine the degree to which a social media interaction contains positive, negative or neutral sentiment
- Alitia Faccone
- McCarter & English
Recognizing how the digital age would revolutionize the practice of law, especially civil litigation, Ms. Faccone currently focuses her complex commercial litigation practice in the area of e-Discovery and all aspects of data preservation, privacy and records retention, both legal and technical.
Ms. Faccone is co-chair of McCarter & English's e-Discovery committee, and is well versed in all facets of electronic document discovery, including the viability, use and defensibility of advanced technology solutions. As a necessary corollary to that role, Ms. Faccone has a significant knowledge base on both the legal and technology aspects of data preservation and loss prevention, along with what are reasonable and defensible practices organizations should follow.
Ms. Faccone's expertise in the records management, electronically stored information and related arenas, has made for an industrious portfolio of experience as both a speaker and author on issues related to digital information and e-Discovery for a variety of national industry and professional groups. Ms. Faccone is an active member of The Sedona Conference Working Group Series 1 on Electronic Document Retention and Production.
- Deborah Baron
- Vice President, Legal and Compliance Solutions
- Autonomy Inc., an HP Company
Deborah Baron is Vice President, Legal and Compliance Solutions at Autonomy, Inc., an HP Company where she is responsible for advanced information governance and electronic discovery, assisting clients with strategy and workflow, and contributions to industry standards and best practices. Ms. Baron is on the Advisory Board of the Electronic Discovery Reference Model (EDRM), an active member of The Sedona Conference® WG1 and WG6 (International) and Executive Liaison to the ACC. She frequently speaks at industry forums and conferences on eDiscovery, compliance and Proactive Information Risk Management. Ms. Baron authors articles for US and international publications, conducts MCLE courses nationally and regularly meets with clients and thought leaders. She recently contributed to a new book, E-Discovery and Dispute Resolution, writing the Overview Chapter, published by Thomson Reuters in 2012.
Prior to joining Autonomy Ms. Baron was a Director and lead product strategy for ZANTAZ Corp. a leader in archiving, compliance and eDiscovery. Prior to that she held the position of Group Manager, Email Products at Lotus Development/IBM and has held domestic and international management positions with Hewlett Packard. Ms. Baron has an MBA from the Kellogg Graduate School of Management, Northwestern University and a BA in economics from Occidental College. Ms. Baron and her firm provide software and hosted services to assist attorneys and organizations in processing, search and management of electronic data for compliance, litigation and operational efficiency.