Inside: Bargaining for artist consents to use pre-existing sound recordings and footage in commercials
An advertiser or agency that is a signatory to the SAG-AFTRA Commercials Contract may be required to bargain with and pay union residuals to a performer whose performance is embodied in advertising materials.
What constitutes a commercial made for use on the Internet, and is the advertising industry really better off lacking clarity on this issue coming out of the 2013 negotiations?
What are some practical methods for acquiring, searching for and using social media to complement your other discovery?
The Green Paper proposes steps to fully utilize the Internet economy while adequately protecting privacy and copyright rights.