false advertising class actions

  • Marketplace realities get lost in class certification “shortcut”

    Historically, certification of a purchaser class has relied on a demonstration that class members were exposed to, relied on and were directly harmed by the alleged fraud or misrepresentation. Over time, however, approaches to class certification have evolved.

  • IP: Light at the end of the tunnel

    Four years ago, I spoke at a national advertising law conference on the sharp rise in consumer class action false advertising lawsuits. These lawsuits, once principally confined to California and a few other states, had by 2007 become the “next big thing” among the plaintiffs’ class action bar.

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