Alana Bassin

  • Mitigating the media risks of public litigation

    Efforts to rectify mistakes will seldom gain you the same level of exposure as the actual misdeed, which means a media strategy is essential to mitigating the effects of a very public court battle.

  • Overcoming the hurdles within

    Male or female, knowing behavioral change is needed often comes after that message has been repeated by different sources, whether they come in the form of a colleague’s observation or training with an executive coach.

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