Advertising Standards Authority
Consumers, competitors and federal agencies could take legal action against companies that enlist others to write glowing reviews
Analysts say FTC will pursue cases against those who compensate for false critiques
Fifty percent off eyebrow threading at that insalubrious, garden-level salon down the street. Twenty-five pounds off Swedish food at your neighborhood lutfisk joint. Sixty-nine percent savings on 75 pounds of cat food at the local pet store. Don’t all these deals seem just a little too good to be true?...