Biltmore's application was rejected — with the TTAB ruling that the mark was likely to cause confusion with the mark Secolo, already used as a brand name for wine by California vintner Sebastiani. In Italian, secolo means century.
Billionaire businessman William Koch got a little bit richer on Tuesday, after a federal jury ruled that his lawsuit against a wine consigner wasn’t just sour grapes.
What do you buy when you’re the man who has everything? How about four bottles of wine that supposedly belonged to Thomas Jefferson?