Many fashion designers launch brands bearing their own name. However, the brand was sold to Liz Claiborne, and now the real Kate Spade must rebrand herself.
Kate Spade has started out 2014 with some good news. After recently filing a lawsuit declaring that its new, SATURDAY brand, did not infringe on the name of any of the popular men’s clothing company, SATURDAY SURF LLC, the district court officially ruled in the women’s retail apparel company’s favor.
Through a thoughtful, targeted approach involving the marketing, strategic, and legal arms of the business, brands can help reduce the impact of counterfeiting.