• Practical tips for green marketing and advertising claims

    Adequate and meaningful environmental or “green” communication presupposes a solid knowledge base internally, coupled with up-to-date knowledge of the external science supporting product attribute substantiation.

  • The danger of "greenwashed" ads

    Despite an acknowledged consumer demand for “green” products, even in an economically challenged financial climate, growing customer demand is matched by a deep skepticism about accuracy in advertising.

  • 7 deadly sins of “green” marketing

    The color of the new millennium is definitely green. Over the past 10 years there has been a veritable explosion of the “green machine,” spawning a whole lexicon of green language, green expectations and green statements.

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