brand management

  • The relationship between reputation and trust

    In a session at the 2014 Global Ethics Summit, companies like Hasbro and Marriott that were identified as “most ethical” by Ethisphere spoke about the relationship between brand, reputation and trust.

  • Using social media to manage the brand

    A panel, “Effective Brand Management & Risk Mitigation in the Use of Social Media,” covered this topic at the Women, Influence & Power in Law Conference in Washington, D.C.

Advertisement. Closing in 15 seconds.