About the Author
Travis McCallon is a partner in Lathrop & Gage LLP’s Kansas City office. He concentrates his practice on intellectual property counseling and litigation, primarily focusing on patents, trademarks, copyrights and trade secrets.
December 20, 2012 | By Travis McCallon
A new false advertising action filed by jewelry retailer Sterling Jewelers Inc. in the Northern District of Ohio presents a unique question about the line between puffery and misleading advertising claims, specifically claims based on product testing.
Most Popular Articles
From Legal Hold Pro by Zapproved
From Actiance, Inc.
From Guidance Software
July 30, 2014 at 1:00 pm ET
July 23, 2014 at 2:00 pm ET
September 17-19, 2014
September 17, 2014
Get the latest business trends, current corporate litigation, labor developments, technology initiatives and more.
Sign up to receive InsideScoop — FREE
You have been subscribed! You will receive a confirmation email soon.