About the Author
Travis McCallon is a partner in Lathrop & Gage LLP’s Kansas City office. He concentrates his practice on intellectual property counseling and litigation, primarily focusing on patents, trademarks, copyrights and trade secrets.
December 20, 2012 | By Travis McCallon
A new false advertising action filed by jewelry retailer Sterling Jewelers Inc. in the Northern District of Ohio presents a unique question about the line between puffery and misleading advertising claims, specifically claims based on product testing.
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