About the Author
Jayne Durden, Head of Client Solutions Architecture, CPA Global, is a trademark attorney and solicitor. She is experienced in working in large and boutique law firms in the US and Australia, helping in-house legal counsel and brand managers to develop strong brands, supported by strategic trademark filing strategies. At CPA Global, Jayne utilises her technical knowledge and understanding of trademark management to support the development of CPA Global’s IP portfolio management services.
The key requirement in an outsourcing relationship is a system where the corporate client, law firm and the outsourcing service provider can ‘meet’ and collaborate.
September 11, 2013 | By Jayne Durden
AFAs enable law firms and service providers to move away from a relationship that is based entirely on hours spent towards a fee structure focused on rewarding the value brought to the client.
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