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About the Author

Ann Marie Mortimer

Ann Marie Mortimer

Ann Marie Mortimer is the managing partner of Hunton & Williams LLP’s California offices. Her practice focuses on complex commercial litigation such as product liability, false advertising, and unfair competition claims including claims specifically related to the pharmaceutical industry. She can be reached at amortimer@hunton.com

Article List

  • Practical tips for green marketing and advertising claims

    Adequate and meaningful environmental or “green” communication presupposes a solid knowledge base internally, coupled with up-to-date knowledge of the external science supporting product attribute substantiation.

  • The danger of "greenwashed" ads

    Despite an acknowledged consumer demand for “green” products, even in an economically challenged financial climate, growing customer demand is matched by a deep skepticism about accuracy in advertising.

  • 7 deadly sins of “green” marketing

    The color of the new millennium is definitely green. Over the past 10 years there has been a veritable explosion of the “green machine,” spawning a whole lexicon of green language, green expectations and green statements.

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