The biggest threat to your brand may come from beyond your organization and your business partners. If your company’s products are in high demand, criminals are astutely aware that there is money to be made from counterfeiting your goods.
Anti-counterfeiting tools are valuable not just as means to prevent counterfeits from reaching the marketplace, but also because they provide the necessary foundation for any successful civil litigation or criminal referral.
Brand owners should consider the tools and resources available to prevent counterfeit goods from entering the market where they will compete with the brand’s genuine products. U.S. Customs and Border Protection is one of the best resources that exists.