Target acquisition is the detection, identification, and location of a target in sufficient detail to permit the effective employment of lethal and non-lethal means, according to Wikimedia. [Note that while some brand owners may have occasional fleeting thoughts of using lethal force against counterfeiters, this article will only discuss the best practices to identify your brand’s appropriate target so that non-lethal force can be exerted to protect your brand.]
What you may ask, does target acquisition have to do with protecting your brand? Just about everything if your company, like most, has limited resources to fight the reality of global counterfeits. Focusing your efforts on the “big fish” can be the difference between a successful anti-counterfeit program and one that doesn’t add value and quickly becomes a drain on your budget. The military and law enforcement have long gathered and analyzed intelligence to acquire the “right” targets. Your brand can too.