Patent trolls are thorns in the sides of most technology companies. Major players like Apple, Amazon, Samsung and Google can either pay the trolls or open their coffers to fight frivolous lawsuits. Either way, the troll problem drains precious resources from these businesses. So what is a tech giant to do when it’s bullied by a troll?
The first step, perhaps, is to go on the offensive. That’s exactly what Google earlier this year, when it won a jury trial against non-practicing entity Beneficial Innovations (BI), which had sued dozens of media companies over patents for online ad technology.