Social media can be a powerful marketing tool. It is easy to post information, share photographs, and best of all, encourage a dialogue with customers — all key to developing a customer base invested in the company’s products. It is this same ease and instant access that can also be disastrous to a company’s reputation in the wrong hands.
Take for example Golden Corral, which last year had an employee post photographs of a manager hiding allegedly expired food out by a dumpster during a health inspection, implying that the food was brought back into the restaurant after the inspection was completed. The photographs went viral.