More On

5 more corporate social media blunders

Here are the best of the worst social media campaigns in our opinion

As we mentioned in Part 1 of this article, these days, social media can be a very effective customer engagement strategy for brands. There are some really effective corporate social media accounts out there. But there are as many fails going on in the social media sphere as wins, and the fails are often epic. Unfortunately, when a social campaign backfires, the meltdowns are very public and painful to the company that is responsible.

Sending a Tweet, Vine, Facebook post or Instagram photo has always been another opportunity for embarrassment or attack, but here are at InsideCounsel, we think these brands stand out as the worst of them all. Let these ill-advised posts serve as a lesson to us all: Think twice before you press that tweet button.

Image via Business Insider

Image via Business Insider

 Kmart tweet

Kmart was very eager to reveal they would be open earlier than ever before on Thanksgiving 2013 and would stay open through all of Black Friday from morning until night. So when customers complained about the ethics of the decision, Kmart’s social media team responded with over 100 caveman-like statements.

Image via Business Insider

Image via Business Insider

Image via Business Insider

 Image via Business Insider

Image via Business Insider

 

Contributing Author

author image

Amanda Ciccatelli

Amanda G. Ciccatelli is a Contributing Writer for InsideCounsel, where she covers the patent litigation space. Amanda earned a B.A. in Communications and Journalism from...

Bio and more articles

Join the Conversation

Advertisement. Closing in 15 seconds.