Stopped at the border: How U.S. Customs and Border Protection can help protect your brand

Customs recordation is one resource to combat counterfeits that routinely provides a large return on a relatively small investment of time and money

As the FIFA World Cup began, counterfeiters were busy turning out fake uniforms to capitalize on fans’ eagerness to sport their teams’ colors. But last month, vigilant U.S. Customs and Border Protection officers in San Juan intercepted a shipment from Hong Kong containing counterfeit Argentina, Brazil and Italy team uniforms bearing counterfeit Adidas, Puma and Nike trademarks. It is not just the large brands that can get this kind of help. Your brand can get the same protection, and this article will describe how.

In our first article in this series, we discussed budgeting for anti-counterfeiting programs. In the second, we delved deeper into trademark portfolios, commercial agreements and supply chains. But, once a brand owner has registered its trademarks and understands the supply chain and the markets for its products, it should next consider the tools and resources available to prevent counterfeit goods from entering the market where they will compete with the brand’s genuine products. U.S. Customs and Border Protection (CBP) is one of the best resources that exists.

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Andrew Muir

Andrew Muir is an associate at Sideman & Bancroft in San Francisco. Working with the firm’s Brand Integrity and Innovation Group, he represents corporate clients...

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