Sweet for one Hershey, bitter for another

Did a state senator break a ‘campaign promise’ to candy maker?

Kit Kat bars. Reese’s Pieces. Almond Joy. And Maryland State Senator Steve Hershey. Which one doesn’t belong?

If the Hershey Company gets its way, it'll be Sen. Steve Hershey. Hershey Co. recently sued the politician — who is running for re-election — alleging that the latter's brown, rectangular campaign logo with white writing illegally imitates the Hershey Co.'s bar packaging, with its distinctive brown background and silver-and-white writing.

Contributing Author

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Scott Slavick

Scott Slavick is a shareholder at Brinks Gilson & Lione, where his practice focuses primarily on trademark prosecution and trademark litigation. Scott maintains all aspects...

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