In a new study done by CMO Council, findings show that forging close ties with members of the C-suite can be advantageous to chief marketing officers (CMO). After auditing 345 senior level marketers worldwide for their eighth annual “State of Marketing” report, CMO Council highlights key insights on top earning chief marketers.
CMO Council consists of over 7,000 members 110 countries. These members collectively control over $400 billion U.S. dollars in aggregated marketing expenditures annually. However, Dr. Kimberly A. Whitler, who reviewed research data and authored the report, states, “With a minority of CMOs believing that they are fairly paid, there appears to be a general issues with CMO compensation.”