Emerging markets: Expanding to a new frontier

The first of a three-part series on planning, forming, and maintaining a registered legal presence in emerging markets

This article is the first of a three-part series on planning, forming, and maintaining a registered legal presence in emerging market geography.

It’s Monday morning, and your company’s European business director calls you. She wants to expand business to Saudi Arabia, and a consulting firm has confirmed the market potential. She wants sales representatives in-country and selling products by next week. She asks you, “What should we care about from a legal perspective?

Identify key risks associated with each individual expansion

Also, do not underestimate the time associated with document formalization processes, like apostille, embassy legalizations and foreign notarizations, or the impact of public holidays, like Christmas or Ramadan, which can lengthen timelines by months. Doubling or tripling the timeline from the outset can set reasonable expectations and accommodate unforeseeable delays.

Planning for next steps

Contributing Author

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Charlotte L. Bernard

Charlotte Bernard is associate counsel for Global Structure and Finance at Brady Corporation, a publicly traded multinational manufacturer. She has formed companies across the Americas,...

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