GSK settlement calls for promotional practices reform

The Florida attorney general's office will continue to enforce Florida's consumer protection laws to ensure that consumers receive the clear and truthful information they need

Consumers deserve fair and accurate information about the uses, effects, and other important aspects of the pharmaceutical drugs they purchase. My office helps protect consumers by pursuing material inaccuracies and misrepresentations in the marketing of pharmaceuticals as potential violations of our state consumer protection law.

Most recently, my office and other attorneys general around the country reached a $105 million settlement resulting in a consent judgment against GlaxoSmithKline (GSK). This resolved allegations that GSK unlawfully promoted its asthma drug, Advair, and antidepressant drugs Paxil and Wellbutrin. Florida was a part of the executive committee that led the multistate investigation, along with Arizona, Illinois, Maryland, Oregon, Pennsylvania, Tennessee, and Texas. The complaint filed simultaneously with the settlement alleged that GSK violated state consumer protection laws by misrepresenting the uses and qualities of these drugs. The consent judgment requires GSK to institute significant reforms in its marketing and promotional practices.

Pam Bondi

Pam Bondi is the attorney general for the state of Florida.

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