The commitment to pro bono representation is core to every lawyer's obligations. Most lawyers, both in private practice and in-house, have a genuine desire to be involved with meaningful pro bono work. However, all lawyers have a challenge in meeting that desire because of other demands on their time.
Businesses face other challenges in becoming involved in pro bono. A business can easily lose its connectedness to the legal system when its only involvement is unwanted litigation. Also, many in-house lawyers are leery of becoming involved in pro bono matters that are not perfect fits for their legal experience. And most businesses are not aware of the pro bono opportunities that do exist.