Your company has just come up with an exciting new product that enables someone to walk and chew gum at the same time! Just imagine all of the potential buyers out there who have been suffering for years from “Can’t Walk and Chew Gum Syndrome.” It’s the first product of its kind and the marketing folks want to call it….the “Walk ‘N Chew.” Why? Because it tells a potential customer what the product does.
Perfect, right? Wrong!