To amateurs, photography can seem like a pretty simple process. You set up your subject, you point your camera at it, and you push the button. But serious photographers know there is a lot more to it than that. For truly innovative photographers, like the ones at Amazon.com, the complex secret to exceptional photography is… a white background?
Amazon received a patent from the United States Patent and Trademark Office (USPTO) covering the photography of a product in a studio with a white background. While this process certainly reflects the Amazon house style and makes for some excellent images, some professional photographers have taken umbrage with the patent itself.