Ben Franklin, certainly. Abe Lincoln, sure. But the King? Not so fast, gunslinger.
Recently, the estate of Elvis Presley accused Italian gunmaker Fabbrica d’Armi Pietro Beretta SpA of using the name and likeness of the legendary rock-and-roller and gun enthusiast to sell a new line of Beretta shotguns. The lawsuit is based primarily on the estate’s claim that Beretta violated Elvis’ post mortem publicity rights.