Big Hunk A' Love? Not from the King

More like a hunk of liability in Presley publicity rights case against Beretta

Ben Franklin, certainly. Abe Lincoln, sure. But the King? Not so fast, gunslinger.

Recently, the estate of Elvis Presley accused Italian gunmaker Fabbrica d’Armi Pietro Beretta SpA of using the name and likeness of the legendary rock-and-roller and gun enthusiast to sell a new line of Beretta shotguns. The lawsuit is based primarily on the estate’s claim that Beretta violated Elvis’ post mortem publicity rights.

Contributing Author

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Scott Slavick

Scott Slavick is a shareholder at Brinks Gilson & Lione, where his practice focuses primarily on trademark prosecution and trademark litigation. Scott maintains all aspects...

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