GoPro prepares to go public

A notable number of the attorneys playing key roles in the company’s IPO are women

GoPro General Counsel Sharon Zezima

GoPro Inc. has built an image around high-flying adventures captured with its wearable and mountable cameras. Now the company is hoping to send its stock price sky high, too, and notable number of the attorneys playing key roles in the company’s IPO are women: Sharon Zezima serves as the company’s general counsel and secretary; Fenwick & West Partner Cynthia (Cindy) Clarfield Hess is part of the team representing the company; and Allison Berry Spinner, a partner at Wilson Sonsini Goodrich & Rosati, is helping to represent the underwriters.

Zezima joined the San Mateo, Calif.-based company last September and oversees all of its legal affairs. Before that, she was vice president, general counsel and corporate secretary for Marketo, Inc., a SaaS marketing software company. Prior to Marketo, she held various positions at Electronic Arts Inc., a developer and distributor of interactive entertainment content and services. Zezima has a J.D. from the University of Chicago and an A.B. in American Studies from Smith College.

Hess co-chairs Fenwick’s Start-ups and Venture Capital Group and is part of the team that includes Partners Michael T. Esquivel and Daniel J. Winnike. In her 25 years as a corporate attorney, Hess has counseled technology companies on a broad range of corporate transactional matters, from formation matters and venture capital financings to mergers and acquisitions and public offerings. She represents both companies and underwriters. Hess has worked with a wide range of high-technology clients, from established technology companies to emerging companies developing disruptive technologies.

Spinner’s practice focuses on corporate and securities transactions in the technology sector. With the GoPro IPO, she and Wilson Sonsini Partner Robert G. Day are representing the underwriters, including J.P. Morgan, Citigroup and Barclays. Her clients include companies in the software, networking, wireless communications, semiconductor, Internet, consumer goods, energy and clean technology and retail industries. She regularly handles corporate governance matters for public and private companies, investment banks and venture capital and private equity firms.

According to the GoPro’s May 19 S-1 filing with Securities and Exchange Commission, “What began as an idea to help athletes document themselves engaged in their sport has become a widely adopted solution for people to document themselves engaged in their interests, whatever they may be. From extreme to mainstream, professional to consumer, GoPro has enabled the world to capture and share its passions, and the world, in turn, is enabling GoPro to become one of the most exciting and aspirational companies of our time.”

GoPro’s partners include Olympic gold medal snowboarder Shaun White and 11-time world champion surfer Kelly Slater and entertainres such as Foo Fighters, Jane’s Addiction, Guy Fieri and Alton Brown

Contributing Author

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Amy I. Stickel

Amy I. Stickel has extensive experience covering the legal, financial and pharmaceutical industries as a writer and editor. A past managing editor of Corporate Legal Times and...

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