Facebook and Zynga avoid wiretapping fines for targeted ad practices

Plaintiffs in case can still file action for terms of service violation

Knowing your demographic makes advertising much easier, and while information collection is a given in our constantly connected society, tech companies have gotten heat for going too far in pursuit of that information. Late last week Facebook and Zynga were able to skirt federal penalties regarding wiretapping laws concerning thier message scanning practices. However, the court held that the companies still violated terms of service agreements with customers, opening both to additional legal action. The case could have wide-ranging implications on targeted advertising.

Many messaging platforms, including Google’s Gmail, employ the practices of scanning emails for keywords to target advertisement; as a result many of these tech companies have also seen lawsuits. Plaintiffs allege that this method is an invasion of privacy and should be considered illegal under federal wiretapping prevention laws.

Executive Editor

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Chris DiMarco

Chris DiMarco, Executive Editor of InsideCounsel magazine, has a background in multimedia production with previous involvement in projects in which he developed and created content...

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