Tesla gets an ‘E’ for effort in trademark standoff with Ford

Electric car manufacturer abandons application to trademark ‘Model E,’ a name that has a history with Ford

The Model T is, of course, one of the most famous names in automobile history. It’s hard to discuss the history of the Ford Motor Company without mentioning it. But who’s ever heard of the Model E? 

If you follow newer automobile models, though, you may have heard of the Model S and the Model X. These are names of two cars, a sedan and an SUV, developed by Tesla. In keeping with their naming theme, the automaker had previously submitted an application to the United States Patent and Trademark Office (USPTO) to trademark “Model E,” rumored to be the name it would use for its next-generation electric car. 

Senior Editor and Community Manager

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Rich Steeves

Richard P. Steeves is Senior Editor and Community Manager of InsideCounsel magazine, where he covers the intellectual property and compliance beats. Rich earned a B.A....

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