GM shakes up corporate culture in wake of ignition switch issues

Barra has changed executives, split engineering operations since the scandal

So let’s see: A recall of 2.6 million cars, a PR nightmare, and governmental criticism waged at the company’s chief executive officer. Not much is going right for General Motors at the moment, but according to CEO Mary Barra, the company is looking to make creative positives out of negatives.

According to Barra, instability in the face of GM’s current ignition switch issues allows the company the perfect vehicle through which to change corporate culture. Barra said that she is looking to cut down on the company’s bureaucracy, much of which survived even GM’s government bailout of 2009.

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Zach Warren

Zach Warren is Assistant Editor of InsideCounsel magazine, where he oversees online content submissions and administers InsideCounsel's enewsletters. Zach specializes in new media and multimedia...

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