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The benefits of using social media personally and professionally are profound. Through social media, businesses have grown and individuals have found new friendships and support when needed. Social media can be a blessing, but also a curse if you are not careful with how you use it. Just like anything in life, there are rewards as well as risks. And, when it comes to social media, recognizing the risks is the first step in managing them.
Social media platforms like Facebook, Twitter and LinkedIn have become integral parts of doing business these days. Whether your business uses these platforms to reach potential or existing customers, or simply maintains a social media presence, social media can trigger many risks within your organization. Companies can create strong social media programs with rules on what employees can say and do on and off the job, rigorous enforcement of policies and periodic reviews to stay up to date with new technologies or new social media channels, but that doesn’t always save them from a social media disaster.