Mitigate risk by deploying social media policies

If protected by a social media policy, employees can have fun without running the risk of driving off a cliff

Not long ago, if you wanted to get the word out about a great new product or service, you would have had to use the method popularized in the 1980's Faberge Organics shampoo ads. “They’ll tell two friends, and they’ll tell two friends…”

Of course, in that simpler time, before Friendster opened the gates to social media, when someone said something regrettable, well, it was easier to apologize to whomever heard it. But today, “The biggest challenge is to use social media effectively,” says Tim Tropp, corporate vice president, ethics and sustainability, Arthur J. Gallagher & Co. “We all think in the 21st century that we know a lot about social media because we use it a lot, but we do not.”

Other solutions

As anyone who fights forest fires can tell you, sometimes you have to fight fire with fire, so when high-tech problems are an issue, it can be wise to explore high-tech solutions to reinforce strong social media policies. When choosing a tech solution, though, there are a few points that businesses should keep in mind.

Senior Editor and Community Manager

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Rich Steeves

Richard P. Steeves is Senior Editor and Community Manager of InsideCounsel magazine, where he covers the intellectual property and compliance beats. Rich earned a B.A....

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