POM heads to court, will field labeling suits as both plaintiff and defendant

Juice maker will defend its right to make claims about products’ health benefits

Food labeling suits have seen a considerable increase over the last few years, with a number of large food manufacturers heading to court to fight accusations that their products carry labels that falsely extoll their benefits. PopChips, Trader Joe’s and Tom’s of Maine toothpaste are among the companies that have paid millions to settle suits on misleading labels that classified their products as “all-natural.” Now POM Wonderful LLC will be the next company to define law around misleading labels, and it will do so from both the plaintiff and defense sides of the aisle.  

The juice maker will head to the United States Supreme Court on April 21 where it will continue its battle with Coca-Cola over alleged mislabeling of its juice products. POM argues that Coke’s Minute Maid Pomegranate Blueberry juice labeling misled customers because the blend contains only 0.3 percent pomegranate and 0.2 percent blueberry juice.  POM alleges that Coke’s misleading representation of the product is a violation of the Lanham Act.

Executive Editor

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Chris DiMarco

Chris DiMarco, Executive Editor of InsideCounsel magazine, has a background in multimedia production with previous involvement in projects in which he developed and created content...

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