Managing your company’s reputation: How to respond to anonymous Internet comments

Companies have a range of options available for responding to anonymous posting, many involving the use of social media

The increased use of social media means companies have to manage their reputational risk

With the growth of social media and the use of the Internet by consumers, companies increasingly have to manage their online reputations. Companies promote their brand through the Internet, but they also have to manage the reputational risk that can result from discontented members of the public, competitors and others posting negative material about them and their products and services.

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Mary E. Gately

Mary E. Gately is a partner at DLA Piper LLP (US) in Washington, DC and is the co-chair of the litigation department and Co-Managing partner...

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