Superheroes battle over trademarks in the U.K.

Major comic book publishers Marvel and DC defend their trademark of the term ‘super hero’

If the Golden Age of comic books was 1938-1945 or so, then some might argue that the Golden Age of superheroes is right now. After all, characters like Batman, Spider-Man and the Avengers rake in the dough at the box office and have name recognition with children and adults around the world.

But, if you have aspirations to create a comic book or movie character with powers and abilities far beyond those of mortal men, you better think twice before you dub them a “super hero.” Since 1979, the two largest comic book companies in the United States, Marvel Comics and DC Comics, have held a joint trademark over the term “super hero.”

Senior Editor and Community Manager

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Rich Steeves

Richard P. Steeves is Senior Editor and Community Manager of InsideCounsel magazine, where he covers the intellectual property and compliance beats. Rich earned a B.A....

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