Late last year, a pub in England began posting some rather strange tweets. “We’d like to inform you that we have fired our head chef,” the string of tweets began. It only got worse from there:
- “Unfortunately he wanted to have a weekend off this month and Christmas day this year for family commitments so we thought we’d sack him.”
- “Yeah a week before Christmas!”
- “We don’t care that he has a 7 1/2 month old baby daughter.”
The posts went on, suggesting that the pub was passing off low-quality beef at premium prices. It was almost as if the fired chef himself was venting his anger at his former employer by disparaging it to the pub’s followers, as well as to the millions of Twitter accounts to which his tirade was retweeted. Which, of course, he was.