The relationship between reputation and trust

Representatives from companies identified as “most ethical” discuss the relationship between brand, reputation and trust

In a session at the 2014 Global Ethics Summit, companies like Hasbro and Marriott that were identified as “most ethical” by Ethisphere spoke about the relationship between brand, reputation and trust. 

Kathrin Belliveau, VP, Global Government Affairs, Corporate Social Responsibility and Compliance, Hasbro, identified environmental and supply chain issues as being top of mind, as the company keeps its key customer – children – in mind as it makes ethical and socially responsible choices. 

Senior Editor and Community Manager

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Rich Steeves

Richard P. Steeves is Senior Editor and Community Manager of InsideCounsel magazine, where he covers the intellectual property and compliance beats. Rich earned a B.A....

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