in trademark dispute with state of Louisiana

Online petition service accused of using trademarked slogan on billboards criticizing governor Bobby Jindal

Image courtesy of, an online service that helps American citizens develop petitions, has a slogan. That slogan is “Democracy in Action,” and the site purports to promote participation in the democratic process with the purpose of enacting change. Well, the company is getting a taste of the darker side of the legal system now, as it has been slapped with a trademark infringement suit by the state of Louisiana. 

Like, Louisiana has a slogan as well, a tourism slogan: “Pick your passion!” This is the intellectual property that Lt. Governor (and Commissioner of the Louisiana Department of Culture, Recreation and Tourism) Jay Dardenne has accused MoveOn of infringing upon. 

Senior Editor and Community Manager

author image

Rich Steeves

Richard P. Steeves is Senior Editor and Community Manager of InsideCounsel magazine, where he covers the intellectual property and compliance beats. Rich earned a B.A....

Bio and more articles

Join the Conversation

Advertisement. Closing in 15 seconds.