The amount of data we are creating as society has exploded over the last decade. Consider this fact: Each day, we create more than 70 times the amount of information in the Library of Congress. Or this one: Approximately 2.5 billion Internet users generate 2.5 quintillion (2,500,000,000,000,000,000) bytes of data every day. Why are we producing so much data? Because we can.
Bandwidth, computer memory, and computer-processing capabilities have improved exponentially over the last decade. By 2016, it is estimated that the gigabyte equivalent of all movies ever made will cross global IP networks every 3 minutes. The average smartphone now has more computing power than NASA did when Neil Armstrong landed on the moon. At the same time, each one of us is a walking content generator. Our use of the Internet, social media, and mobile devices is creating a tsunami of electronic data. And, as mobile devices get smaller, faster, and more powerful, they will enable us to generate even more bytes of “likes” every year.