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Middle pack gaining ground on the top law firm brands

Skadden’s lead has diminished, while Kirkland & Ellis takes over third

For years, the top law firm brands have fought against Newton’s law: What went up did not necessarily have to come down. However, a recent survey says that gravity is starting to win again, and there is a shakeup in the traditional hierarchy of the top U.S. law firm brands.

Acritas’ 2014 US Law Firm Brand Index says that the gap is closing between the traditional top three law firm brands and the rest of the pack. While Skadden maintains the top spot in the survey, its substantial lead over second place Jones Day was cut in half. Kirkland & Ellis, meanwhile, secured the third spot away from Baker & Mackenzie through higher mentions of top-level litigation and M&A.

Assistant Editor

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Zach Warren

Zach Warren is Assistant Editor of InsideCounsel magazine, where he oversees online content submissions and administers InsideCounsel's enewsletters. Zach specializes in new media and multimedia...

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