The Federal Communications Commission (FCC) is said to be poised to release new regulations that would change the way that broadcasters owning multiple media properties in a locality sell and manage their advertisement. The Wall Street Journal reports that sources close to the matter say that the plans for proposed changes have been in the works for a long time, and expect an announcement from FCC Chairman Tony Wheeler shortly, with a vote to enact the rules coming about a month thereafter.
Currently, FCC regulations prohibit broadcasters from owning two large stations in one area. However, deep-pocketed broadcasting companies have gotten around these rules by striking deals with local stations to gain access to their ad space. Proposed regulation would prevent this by treating a broadcaster as an “owner” of any property when they were responsible for 15 percent or more of the advertisement sales.