FCC rules target broadcasters with multiple stakes in a single location

Proposed rules would limit the advertising a broadcaster could do in one area

The Federal Communications Commission (FCC) is said to be poised to release new regulations that would change the way that broadcasters owning multiple media properties in a locality sell and manage their advertisement. The Wall Street Journal reports that sources close to the matter say that the plans for proposed changes have been in the works for a long time, and expect an announcement from FCC Chairman Tony Wheeler shortly, with a vote to enact the rules coming about a month thereafter.

Currently, FCC regulations prohibit broadcasters from owning two large stations in one area. However, deep-pocketed broadcasting companies have gotten around these rules by striking deals with local stations to gain access to their ad space. Proposed regulation would prevent this by treating a broadcaster as an “owner” of any property when they were responsible for 15 percent or more of the advertisement sales.

Executive Editor

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Chris DiMarco

Chris DiMarco, Executive Editor of InsideCounsel magazine, has a background in multimedia production with previous involvement in projects in which he developed and created content...

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