Whether engaging an audience, providing customer service or fostering a sense of community between co-workers, social media presents an opportunity to augment the way a business communicates.
Research firm eMarketer released a study in 2013 that estimated the total number of social media users globally at 1.73 billion, and according to the Pew Research Center, 83 percent of those between the ages of 18 and 29 maintained some level of social media presence in 2013.
Hiring is not the only space complicated by social media. Employees are often looked at as extension of the organizations they work for, and while this may be the case to an extent, employers cannot wholly control what employees say on any forum.
Obviously an organization's social media policy is its first line of defense when it comes to addressing these issues, and while there is no one-size-fits-all option for implementing best practices in social media, there is some general advice.