Growing and maintaining relationships: Aligning business understanding with client expectations

Top business leaders on what the phrase “understand my business” means to them

Business retention and growth strategy differentiation in an industry with many competitors can be a real challenge. Yet, there are some basic, service-oriented strategies that clearly distinguish one firm from another. The key to creating an effective differentiation strategy is to begin by asking clients for their opinions about how they differentiate one firm from another. We decided to ask that question and learned that one of the best ways for a firm to differentiate itself is to develop a strong business understanding.

Since we believe it's always important to add the “voice of the client” to any business strategy, we asked some clients what “understand my business” means to them and how firms may better align themselves with client expectations. Here are some of their comments.

Silvia Coulter

Silvia Coulter is a principal consultant with LawVision Group LLC. Reach her at

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