Nebraska Attorney General Jon Bruning
The innovation adoption lifecycle, which explains how fast people take to a new technology, can certainly be adapted to news stories as well. Some, who are on the cutting edge, have known about the so-called “patent troll” problem for years. But others, the media laggards, are just getting wind of it. That’s because it is a topic that has gained a great deal of traction, and it seems as if you cannot go a week without hearing about patent trolls on the news.
Perhaps the reason why the issue is getting such coverage is that the chaos created by patent trolls has shifted to affecting small business owners and consumers. And, when people’s wallets are directly impacted by an issue, that is when they take note. That is also when state government and big business decide to step up their consideration of the issue.