IP: Preparedness is the name of the game in new domains era

Trademark owners need to be aware of the opportunities gTLDs present for brand development and how to maximize those opportunities

As the world braces for an explosion in internet domain names, thanks to the introduction of a wide range of new gTLDs (generic top-level domains), trademark owners need to be aware of the enormous opportunities this presents for brand development and how to maximize those opportunities. At the same time, they need to be on their guard against potential threats from a host of new infringers seeking to hijack or otherwise capitalize on their brands.

The countdown has begun as businesses, marketeers and a variety of other organizations wait with anticipation for the release of the first wave of new gTLDs under the program being introduced by the Internet Corporation for Assigned Names and Numbers (ICANN) — the governing body of the internet domain name system. There are three new categories of gTLDs, covering brands (eg .Cadillac); generic sectors or subjects (eg .food); and geographies (eg .Vegas).

Contributing Author

author image

Catherine La Rooy

Catherine leads CPA Global’s IP Portfolio Applications services, which include: Domain Name Management; Trademark Watching; IP recordals; and Data Verification. She has extensive experience...

Bio and more articles

Join the Conversation

Advertisement. Closing in 15 seconds.