OfficeMax proves counsel should be wary of externally collected data

OfficeMax accidentally sent a mailer addressed to “Mike Seay, Daughter Killed In Car Crash.”

With data collection tactics becoming part of the public conversation, companies like Google and Facebook have worked hard to quell public fear over their products’ privacy issues. However, based on one recently-publicized case, companies may need to be wary of data purchased or rented from outside sources as well, not only collected data in house.

In mid-January, OfficeMax sent a series of mailers to individuals in northern Illinois to drum up business for a local store. One mailer was accidentally addressed to “Mike Seay, Daughter Killed In Car Crash.” Seay’s daughter indeed had been killed in a car crash in 2012.

Assistant Editor

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Zach Warren

Zach Warren is Assistant Editor of InsideCounsel magazine, where he oversees online content submissions and administers InsideCounsel's enewsletters. Zach specializes in new media and multimedia...

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